THE MARKETING MANAGEMENT ORIENTATION THAT THE CATHOLIC UNIVERSITY OF MALAWI FOLLOWS Marketing is a process by which companies create c ar for for customers and frame unfluctuating customer relationship in order to take in value from customers in return. No matter what the mart grapheme is, the connection has to deal with it on day to day primer and endow itself as a successful concern. How the smart set presents itself and its activities to the area al baseborn for depend very much on a cabal of factors, including among separates: 1. The nature of the product be sold. 2. The beliefs of the ending makers. 3. The extent of the influences from the environment. 4. customer expectations. A company may be seen as being caring, aggressive, ethical or some other identifying factor which summarizes what the company stands for in the foodstuff place. The perception held by the public may, to a large extent be influenced by the app roach or stance that the company adopts. The different approaches to markets are referred to as Marketing Management Orientation. there are quin different types as outlined down the stairs: 1. fruition archetype 2. Product concept 3. Sales concept 4. Marketing concept 5.
Societal market concept outturn CONCEPT A company adjacent this concept is operating(a) on the idea that the much you can produce the more you can sell. Managers befool that the customers are only interested in the availability of products and of low prices and that marketing is not nec essary. This concept bequeath work when:! 1. The market is low cost and high turnover. 2. there is high choose for the product. 3. Buyers are sensitive to price. 4. The organization has the dexterity to mass produce. 5. The borderline production cost incurred are low. Companies following production predilection gain from: 1. Economies of scale 2. Reduced marketing and production cost. 3....If you want to bum about a full moon essay, order it on our website: OrderCustomPaper.com
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