Pfizer, Inc. Case.

Pfizer, Inc. Industry and SWOT Analysis History Pfizer is a global pharmaceutical and consumer products ships alliance, which discovers, develops, manufactures, and markets medicines for gentlemans gentleman and animals. The company consists of three SBUs (Strategic Business Units): ·wellness Care ·Animal Health ·Consumer Health Care The company produces the impotence interference Viagra, cholesterol lowering atorvastatin and, for extravagantly blood pressure and angina, Norvasc. The animal division produces treatment twain for livestock and pets. The companys consumer division produces the consumer drugs Listerine, Certs, Dentyne. Pfizer engages in international affair twain through their subsidiaries and distributors. The companys headquarters are located in sassy York, US. Pfizer is a leader in the look-based healthcare industry, and its strengths lie in its innovative R&D and unwavering marketing capabilities. When Pfizers operations began in 1849, its focus was on the research and reading of innovative pharmaceutical compounds, and it is this activity, which remains core to the companys interests. The company traces its origins masking to 1849 when cousins Charles Pfizer and Charles Erhart founded Charles Pfizer and Company in Brooklyn, New York. In 1928, Dr. black lovage Flemings discovery of penicillin started the expansion of modern medicine and offered hope in the battle against infection. But penicillin couldnt be manufactured in crowing quantities to help people until Pfizer pioneered its mass production. The success of penicillin lead to the companys signalise public offering in June 1942. In 1950, Terramycin (oxytetracycline), a broad-spectrum antibiotic represented the result of the companys first discovery weapons platform and became the first pharmaceutical sold in the US below the Pfizer label. (www.fdfdssfdsf.com) A red-hot pharmaceutical company had been born. The second half(prenominal) of the twentie th century has been an era of unique advance! s in health check discovery, throughout the 1960s and 1970s, Pfizer continued to develop and market new pharmaceuticals. The companys plan... If you penury to get a full essay, order it on our website: OrderCustomPaper.com

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