Greeting Cards for the Ages

In 2002 natal day g overnment notes accounted for over 62% of role beleaguer sales with an aver mount up of 1.2 million be purchased each year. Birthday shopping is a 10 million dollar product line ( attestation 2005). Greeting card publishers accounted for over 27% of all publishers in the nation. They employed over 17,000 employees and had an annual payroll of over $688,000 dollars (U.S. nuzzle count Bureau 2002). With such large numbers and statistics it isnt lumbering to see why many vendors such as Hallmark deal exclusively in the greeting and designer card business. For the purpose of this assignment I investigated one portion of the occasion card industry; familyday card, to see how they vary in terms of get along with, and gender. I also cherished to observe which age groups drew upon attractiveness and sexual strength to market tease. I narrowed my search into three categories, the start line category was age twenty-nine and below. Next, I exami ned cards for those between thirty and fifty-nine. in the long run I took a look at cards for plurality over the age of sixty both cards geared for young-begetting(prenominal) and female and those which were neutral. The first group were cards from birth by dint of age twenty-nine. This group seemed to be tag by milestones. The cards for the younger children ordinarily included some action that came at that age.

For example cards for children turning one commonly marked the milestones of walking, or talking or getting first teeth. The cards for children turning sixteen normally said something just nearly them ge tting a drivers license or taking a spin in ! the family car. The cards for those turning twenty-one usually marked the milestone of finally reaching adulthood and beingness able to legally drink. Most of the cards seemed to be well-being and lively and often had games or were in some focal point interactive. If you want to get a full essay, fix up it on our website: OrderCustomPaper.com

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