Promotion Strategy Of Sunsilk

[pic] INSTITUTE OF BUSINESS AND engineering science (BIZTEK) REPORT ON SUNSILK SUBMITTED BY: UMAIR SULTAN BB-1410 SHAZAD caravan inn BB-1495 NAMEER KHAN BB-1414 SUBMITTED TO: MISS DURIA HASSAN 10-4-2008 ACKNOWLEDGMENT My first and frontmost humble and gratitude to “ALLAH” the Almighty for braggy me the valor to remain wage to make this name report. This be term report is run aground on the analysis of unalike marketing functions of Unilever Brothers Pakistan Limited. Applied on “Sunsilk”. In making this term report, we collected the whole information from publications, internet and various transnational concern magazines. TABLE OF confine CONTENTSPAGE # Unilever Brothers Pakistan Limited. 03 phoner Objectives.04 Sunsilk Mission Statement.05 Product06 Price11 procession12 Distribution15 S.W.O.

T Analysis16 Recommendations19 UNILEVER PAKISTAN LIMITED Unilever Pakistan limited one time “lever buddy Pakistan”, the largest consumer goods producing caller in Pakistan, was incorporated hither in 1948 and started create their grinder at Rahim Yar Khan. This factory was inaugurated officially in 1951 by the thusly Governor General of Pakistan. Unilever Pakistan is the largest FMCG come with in Pakistan, as comfortably as one of the largest multinationals in operation(p) in the country. directly operational six factories at varied locations around the country. The Unilevers enquiry representation was shifted to Karachi from the Rahimyar Khan site in the mid 60s. UPL travel into the individualised care product business in 1981. It has gained a study market share cod to the introduction of look brands likeSunsilk, Lifebuoy, lx and Fair & Lovely. Unilever was the recipient of solicitude crosstie of Pakistan (MAP) and...If you want to give out a full essay, sound out it on our website: Ordercustompaper.com

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